Date: 1964

"Its productivity and efficiency, its capacity to increase and spread comforts, to turn waste into need, and destruction into construction, the extent to which this civilization transforms the object world into an extension of man's mind and body makes the very notion of alienation questionable. ...

— Marcuse, Herbert (1898-1979)

Date: 2006

"In this way something like a database is created that stores our preferences and dislikes."

— Klein, Stefan (b. 1965)