"If, for instance, you hear me call out A, B, C, it is ten to one that you will react on the impression by inwardly or outwardly articulating D, E, F. The impression arouses its old associates; they go out to meet it; it is received by them, recognized by the mind as 'the beginning of the alphabet.'"

— James, William (1842-1910)


Place of Publication
New York
Publisher
Henry Holt and Company
Date
1892, 1899
Metaphor
"If, for instance, you hear me call out A, B, C, it is ten to one that you will react on the impression by inwardly or outwardly articulating D, E, F. The impression arouses its old associates; they go out to meet it; it is received by them, recognized by the mind as 'the beginning of the alphabet.'"
Metaphor in Context
The gist of the matter is this: Every impression that comes in from without, be it a sentence which we hear, an object of vision, or an effluvium which assails our nose, no sooner enters our consciousness than it is drafted off in some determinate direction or other, making connection with the other materials already there, and finally producing what we call our reaction. The particular connections it strikes into are determined by our past experiences and the 'associations' of the present sort of impression with them. If, for instance, you hear me call out A, B, C, it is ten to one that you will react on the impression by inwardly or outwardly articulating D, E, F. The impression arouses its old associates; they go out to meet it; it is received by them, recognized by the mind as 'the beginning of the alphabet.' It is the fate of every impression thus to fall into a mind preoccupied with memories, ideas, and interests, and by these it is taken in. Educated as we already are, we never get an experience that remains for us completely nondescript: it always reminds of something similar in quality, or of some context that might have surrounded it before, and which it now in some way suggests. This mental escort which the mind supplies is drawn, of course, from the mind's ready-made stock. We conceive the impression in some definite way. We dispose of it according to our acquired possibilities, be they few or many, in the way of 'ideas.' This way of taking in the object is the process of apperception. The conceptions which meet and assimilate it are called by Herbart the 'apperceiving mass.' The apperceived impression is engulfed in this, and the result is a new field of consciousness, of which one part (and often a very small part) comes from the outer ' world, and another part (sometimes by far the largest) comes from the previous contents of the mind.
(Chapter 14)
Provenance
Reading
Citation
William James, Talks to Teachers on Psychology: And to Students on Some of Life's Ideals (New York: Henry Holt and Company, 1899).

Lectures given in 1892. <Link to 1901 edition in Google Books>
Date of Entry
01/10/2019

The Mind is a Metaphor is authored by Brad Pasanek, Assistant Professor of English, University of Virginia.