"When people looked for metaphors, they saw the mind as the driver of a car, or as a program running on a computer."

— Haidt, Jonathan


Place of Publication
New York
Publisher
Basic Books
Date
2006
Metaphor
"When people looked for metaphors, they saw the mind as the driver of a car, or as a program running on a computer."
Metaphor in Context
Freud, Plato, and Buddha all lived in worlds full of domesticated animals. They were familiar with the struggle to assert one's will over a creature much larger than the self. But as the twentieth century wore on, cars replaced horses, and technology gave people ever more control over their physical worlds. When people looked for metaphors, they saw the mind as the driver of a car, or as a program running on a computer. It became possible to forget all about Freud's unconscious, and just study the mechanisms of thinking and decision making. That's what social scientists did in the last third of the century: Social psychologists created "information processing" theories to explain everything from prejudice to friendship. Economists created "rational choice" models to explain why people do what they do. The social sciences were uniting under the idea that people are rational agents who set goals and pursue them intelligently by using the information and resources at their disposal.
(p. 3)
Provenance
Reading
Citation
Haidt, Jonathan. The Happiness Hypothesis. New York: Basic Books, 2006. <www.happinesshypothesis.com>
Date of Entry
06/12/2009

The Mind is a Metaphor is authored by Brad Pasanek, Assistant Professor of English, University of Virginia.